OUR TEAM

Chief Operating Officer

Laura Iles

Laura Iles joined Integrated Insight in 2012 from Darden, Inc. and is skilled in strategic planning, pricing, research, and data analytics. Laura helps achieve results through the development of strong business strategies, steeped in consumer insights. Adept at both research and revenue strategy, Laura helps clients understand the “why” behind the strategy being recommended and how customers are most likely to respond. Her work with clients such as Lowe’s Home Improvement, Halstrom Academy, Cedar Fair, Universal Parks and Resorts, Carnival Corporation, ICON Orlando, Portsmouth Historic Dockyard, and others has helped grow revenue significantly.

Prior to joining Integrated Insight, Laura directed small wares inventory forecasting and replenishment for Darden, Inc., supporting the needs of 1,800 restaurants across the globe. In her role, Laura drove process improvement through data validation, metrics creation and scorecard development to enable the success of the department’s new strategic initiatives. She also has experience with Schenck Distribution, developing operational efficiencies and over 20% cost savings through improved scheduling practices and decreased cycle times.

Laura has a BA in Anthropology from the University of Florida and an MBA in Operations and Technology Management from Rollins College. Laura is trained in the application of Lean Six Sigma.

Chief Marketing Officer

Jessica Dreiling

Jessica Dreiling brings expertise in marketing and eCommerce strategy, data analytics, and revenue optimization. With a consumer-first mentality, Jessica assesses the strength of each brand, value proposition, and product mix for an organization to increase market penetration and consumer loyalty.

Prior to Integrated Insight, Jessica was a Marketing and eCommerce Consultant with Hilton Worldwide, optimizing the marketing strategy for key account hotel portfolios and driving plans to improve conversion, share, and revenue for hotels.

Previously, Jessica was the Marketing Manager at ICON Park where she created an integrated marketing and sales plan founded on consumer research that increased attendance and national awareness for the complex. Jessica also led the marketing department to develop marketing messages and compelling content that doubled website visitors and eCommerce conversion. Before her tenure at ICON Park, Jessica worked at The Walt Disney Company in Partnership Marketing, where she executed international campaigns from ideation to completion including work on Walt Disney Parks and Resorts, Disney Animation Studios, Southwest Airlines, ABC, Wheel of Fortune, and Freeform.

Jessica graduated from Grand Canyon University with BS in Marketing, Economics, and Finance.

Vice President

Erin Clark

Erin Clark is an experienced executive with a background in a variety of revenue enhancing disciplines including Pricing, Revenue Management, Industrial Engineering, Operations, Forecasting and Planning. She is passionate about combining these areas of expertise to optimize the customer experience and bottom line results, focusing on both revenue maximization and operational efficiency.

Prior to joining Integrated Insight, Erin led the Walt Disney Parks and Resorts Forecasting team focusing on over thirty resorts in Walt Disney World in Orlando, FL and Disneyland Resort in Anaheim, CA. In this capacity, Erin was responsible for developing strategic direction and leading large-scale projects as well as change management efforts.

Prior to joining the resorts line of business, Erin was with Disney Cruise Line for over eight years during which time the fleet capacity more than doubled. Erin was responsible for annual and promotional pricing, revenue management, forecasting, product development and itinerary planning and was also instrumental in developing strategic direction including a plan for a science-based revenue management system.

During her time with Disney, Erin also supported the Operations line of business as well as Industrial Engineering where she served as an internal consultant and provided process improvements and thought partnership to Walt Disney Parks and Resorts leadership teams.

Erin has a BS in Industrial Engineering from Georgia Tech and an MBA from Duke University. She serves as communication chair for the Fuqua School of Business at Duke University.

Vice President

Kirsten Snyder

Kirsten is an accomplished executive with notable expertise in revenue development. Her ability to marry consumer insights with the art and science of pricing and revenue management leads to strategic solutions that are a win-win for both businesses and their customers.

Prior to joining Integrated Insight, Kirsten held responsibility for leading the Product and Revenue Development team at the Disneyland Resort in Anaheim, CA. In this capacity, Kirsten was responsible for day-to-day pricing and revenue management as well as the design and implementation of several large-scale efforts including character-themed rooms at the Disneyland resorts, growth of the annual pass holder program to record levels, revenue-generating initiatives associated with the expansion of Disney’s California Adventure, and ongoing promotional plans to stimulate demand during off-peak seasons.

Prior to Disney, Kirsten was with United Airlines, responsible for pricing, revenue management, and strategic product development. During her tenure at United, Kirsten was tapped as the first exchange representative between United and Lufthansa German Airlines and spent two years building the revenue management function in Frankfurt, Germany. Kirsten’s diverse resume also includes time at The Farmer’s Dog, where she directed pricing strategy for the brand during its startup phase. During her time as an independent consultant, Kirsten provided financial modeling and revenue strategies for clients ranging from SaaS organizations to real estate firms.

Kirsten is a graduate of Indiana University with a BS in Business Administration. She majored in Marketing, Operations Management, and International Studies.

Senior Marketing Consultant

Kristi Keister

Kristi Keister is an expert in marketing strategy for themed experiences and attractions. With notable experience in consumer marketing, market research, pricing, and promotions, Kristi excels at developing and executing tactical strategies to increase market penetration. Her approach includes evaluating holistic opportunities to drive revenue, including consumer marketing, trade and distribution channels, group sales, and events.

Prior to joining Integrated Insight, Kristi spent over 10 years at Six Flags, where she supported the strategic growth of four parks including Six Flags Over Georgia & Hurricane Harbor and Six Flags St. Louis. During her tenure at Six Flags, Kristi created innovative sales and PR programs that significantly generated demand and were used as best-practice models across the company. As Director of Marketing and Sales at Six Flags Frontier City, Kristi led and managed all marketing efforts at the park which included sales, media, e-commerce, corporate partnerships, and public relations. She was responsible for designing and executing the marketing plan with the strategic intent to meet projected attendance, revenue, and EBITDA goals.

Kristi graduated from Brigham Young University – Idaho with a BS in Business Administration with an emphasis in Marketing.

Senior Analyst

Brandon Sanders

Brandon Sanders specializes in analytical forecasting, research, and marketing strategy. Brandon is able to manipulate and analyze complex data sets to create unique business solutions for clients. Utilizing his background in Marketing, Brandon demonstrates a proficient understanding of consumer behavior that allows him to marry data-driven insights with unforeseen profit-driven opportunities.