Conjoint and Discrete Choice Research
What We Do > Research and Consumer Insights > Conjoint and Discrete Choice Research
Better than an educated guess. Present real-world decisions to real consumers to optimize revenue.
The Integrated Insight Difference
Holistic Approach
Product bundling and packaging is tested within the research to replicate some of the most impactful pricing strategies that can be deployed.
Calibration to Avoid Overstating Results
Within the research itself, we embed the current product mix and pricing to help calibrate results against performance. This in turn reduces overstatement due to respondents being more highly engaged than they would be in real-time.
Focus on Incremental Demand & Profit
Once data is calibrated, our focus is on studying incrementality, or the ability to drive results above prior years and what has been budgeted for the current period. All results are conveyed as variances to “business as usual” operations.
Delivery of Models & Insightful Reports
Insightful Reports
We turn the models over to our clients to continue reaping benefits. For executive management, insightful reports with solid, detailed recommendations are provided.
Our Approach
Design
Fully custom design, developed hand-in-hand with our clients. From which products and services to study, price ranges for each, and which competitors to include, we design to meet your needs.
Analysis
We start with calibration to eliminate survey overstatement, then conduct robust analysis using interactive tools to allow an infinite number of “what-if” scenarios. We use a methodical drill-down method to isolate against the most influential elements and quickly identify where there is risk.
Results
Recommendations are in the form of what we believe is most likely to happen with specific actions to take to minimize risk.
Featured Case Studies
When To Use Discrete Choice Research
Need to conduct conjoint and discrete choice research?
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